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Artist, TV-Personality, Goodwill Ambassador


...AND ALL AROUND CREATIVE PERSON.

latest release - new '80'S BABIES EP' out now.

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Artist, TV-Personality, Goodwill Ambassador


...AND ALL AROUND CREATIVE PERSON.

latest release - new '80'S BABIES EP' out now.

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It all starts with music.

"After the first time I saw Michael Jackson's THRILLER, I decided I want to become an entertainer" 

At the age of 4 Axl was sent to ballet lessons, which eventually turned around (thank the lord!) and led into a lifetime love for street dance.

In elementary school it was discovered that Axl had an aptitude for music. Axl's grandfather, a great jazz fan, introduced him to the saxophone and it wasn't long that the young man was awarded a spot at the honoured Helsinki Pop and Jazz Conservatorium... READ MORE

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People Come First (2010)

"sounds like if Michael Jackson and Prince would've met in the hip-hop world" ALLHIPHOP

Axl's debut album, released under his own label WAXL. A fusion of organic soul & hip-hop. 

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Get Louder (2012)

After getting signed to legendary EPIC, Axl Smith released the electro influenced banger 'GET LOUDER'.

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80's Babies EP (2013)

EPIC wanted to push things commercial, Axl wanted to go old-school with a heavily funk and electro spiced EP. '80'S BABIES EP' is currently top charting in the US CMJ lists and taking Axl on his very first US tour.

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TV-Personality & Producer


MTV VJ & Producer, Head Of Music & The Voice.

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TV-Personality & Producer


MTV VJ & Producer, Head Of Music & The Voice.

THE REVOLUTION HAS BEEN TELEVISED. 

From performing in musicals and theater to producing and songwriting for numerous international projects, it was a tape sent to MTV that was about to change things.

MTV Europe was searching for a new VJ and Axl's version of Outkast' 'Hey Ya' beat over 4000 applicants for the job.

After hosting international events (EMA live Pre Shows 2006-2009) and the weekends on MTV Europe, Axl started combining the VJing with producing. One thing left to another and soon Axl was headwriter, host and producer of 'Axl Meets', a documentary show that featured guests like Snoop Dogg, Lenny Kravitz, Korn, My Chemical Romance and The Roots.

In 2009 - at the age of 25, Axl was promoted to Head of Music & Artists, being the youngest ever music programming manager in MTV history.

After all the success Pan-European wise, Axl was chosen to host local versions of So You Think You Can Dance and The Voice. The later becoming an international sensation and the highest rating TV-show for Channel 4.

Axl continues working closely with MTV and is currently piloting new shows for US networks.

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Unicef Goodwill Ambassador


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Unicef Goodwill Ambassador


PASSING ON THE TORCH.

Axl started as a donor for Unicef in 2004. Later on Unicef went through its list of people to thank for their annual small Xmas present and came across a familiar name. After this it wasn't long that Axl was asked to join the rare few to become their Goodwill Ambassador. Since 2006 Axl has spent countless days and hours on the road teaching kids all around Finland about life, the choices and the possibilities we have to help out the ones that are in need.

INTERNATIONAL PROJECTS.

Axl's first "field trip" with UNICEF was in 2011 when Axl visited schools in Northern Benin. 2012 Axl was one of the key figures in nation wide Red Nose Day - charity event and spent time helping out street children in Nairobi, Kenya. Now for the latest SCHOOLS FOR ASIA - project Axl went to film a documentary for UNICEF in East-Timor, Indonesia.  

 VISIT UNICEF >